Songs: Dave Carroll - United Breaks Guitars
News:
United Breaks Guitars Surpasses 3 Million Views in 10 Days
We’ve been following the viral hit United Breaks Guitars over the past week, a comedic music video that tells the very real and sad story of Dave Carroll who flew United in the spring 0f 2008.
Long story short, Carrol flew United Airlines with his band, his guitar ended up broken at the hand of employees, and the airline offered no compensation. He responded by creating a music video about the experience (with two more to come). Now, United is feeling the wrath of citizen journalism, the social web, and the millions of airline travelers who can identify with Carroll’s experience.
We already know that United Breaks Guitars has a hit a nerve with the web world, but Visible Measures has just released their findings and as we expected, United has a real nightmare on their hands. Since the release less than 10 days ago, Visible Measures has identified more than 30 unique placements accruing a total of 3.2 million views and 14,000 comments.
We hope you’ll read the whole story on Carroll’s blog, but this excerpt captures part of the back story behind the video:
“In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didn’t deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say “no” to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United: Song 1 is the first of those songs. United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise.”
The story itself is one that most of us can identify with in some way, shape, or form. Of course the video views point to this fact, but Visible Measures also did comment analysis and found that “the vast majority of comments citing bad experiences, boycotts, and even other broken guitars.”
United is obviously aware of the video, and reportedly called Carroll to apologize and tell him they intend to learn from the experience. But the bigger story is the video itself and United is likely to continue to suffer from social media backlash for many more weeks to come as the new songs come out.(Source)
Saham syarikat penerbangan jatuh kerana klip video penyanyi
CHICAGO - Kedegilan syarikat penerbangan United Airlines membayar pampasan kerosakan sebuah gitar milik seorang penumpang yang merupakan seorang penyanyi dari Kanada membawa padah apabila ia menyebabkan saham syarikat itu jatuh 10 peratus.
Sebuah akhbar semalam melaporkan, penyanyi itu, Dave Carroll, mendakwa gitar miliknya rosak semasa dia tiba di di Lapangan Terbang O'Hare di Chicago, Amerika Syarikat pada musim bunga tahun lalu.
Carroll kemudian mengadu kerosakan itu kepada bahagian khidmat pelanggan United Airlines namun ia ditolak.
Dia kemudian menerbitkan klip video berjudul United Breaks Guitars yang kini sudah ditonton lebih empat juta pengguna Internet dalam tempoh 10 hari di laman web YouTube.
Dalam klip itu, beberapa penumpang lain menjerit: "Mereka (pembawa bagasi) sedang menghempas gitar."
Syarikat United Airlines kemudian menawarkan kos untuk membaiki gitar dan menawarkan baucar penerbangan £700 (RM4,069) namun ia ditolak Carroll yang menyarankan agar wang itu diderma kepada rumah kebajikan kerana kos untuk membaiki gitar tersebut mencecah lebih £1,000 (RM5,813). - Agensi (Source)
Statement From Dave Carroll:
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